Good tools.
Better together.
I work on the sales floor and build the systems underneath it: turning ambiguous tasks into repeatable work with context, ownership, and evidence of completion.
Explore the GTM modelStandardize your outbound GTM motion. Use the whole team to build pipeline.
Map the market, watch for signals, route each play to the right person, and log the work without anyone touching the CRM.
Built and run across past GTM roles. Shown here as one operating model.
Tools with a clear role.
Documented paths through the stack.
Inspect a connection or explore the layers.
Lines show relationships found in source or dated notes. They do not report live connection health.
{
"status": "DONE",
"external_actions_performed": 20,
"external_actions_breakdown": {
"linkedin_connect": 10,
"email": 10
}
}Illustrative payload · no external actions performed.Showcase.
More field notes and early prototypes
Keep the context.
Close the loop.
My work sits between the sales floor and the systems underneath it. I care about what happens after a signal arrives: the research, the handoff, the decision, and the proof that the work got done.
Respectfully,Alex Newiger
Evidence before action.
Trace the source. Keep the original context. Make the next step easy to review.
Memory that belongs to you.
Durable notes in Obsidian. Local records that remain useful across agents, tools, and sessions.
Connected, with boundaries.
Give each system a clear job. Keep approval, execution, and verification separate.
The person behind the projects.
I work where people, technology, and a good idea meet. This site brings together the systems I build—and a little of the life around them.
Away from work, my hobbies are golf, chess, pickleball, and snowboarding. Charlotte and Cooper, my golden retrievers, are part of the picture too.
From outbound to orchestration.
LinkedIn 
Byteport
Founding Engineer (GTM)
Second outside hire, working across architecture, talent, onboarding, interviews, RevOps, and events. Zero-to-one work, including scaling past our first $1M ARR.
incident.io
GTM
Outbound playbooks, account research, multichannel sequences, and Claude-powered workflows.
Salesforce
Business Development
Bay Area High-Tech. Account development across Slack and the Salesforce ecosystem.
Lensing AI(formerly Everest)
GTM Engineer
Account mapping, outbound systems, dashboards, and research automation.
FirstUp
SDR & Team Lead
2021–2024. Peer coaching, call reviews, and outbound playbooks.